An interactive, motion captured space gave the visitor a true experience of being in control of the entire process- he/she could fill it water, set the capsule in action and ignite the bubbles. Four ceiling projectors provided the immersive visual experience, speakers provided the audio guidance and musical composition and an aroma creator set out the special DuoCaps smell. Visitor used hands and feet since the movements ignited the response and guided this all-senses brand experience.